A part of being a business owner is breaking away from the status quo. We continually have to see the possibility of doing something differently or of serving our clients in a way that others haven’t considered. What, though, makes our businesses stand out from everyone else?
Much of what makes our businesses is who we are. The products or services we sell and the value we offer…those all are important. But as Gemma Went explains in her recent article, “People choose to work with people.” What connects us most with our clients is our personal brand, who we are and what makes us unique.
In the last few months, I’ve come to embrace who I am, not only as a business owner but also as a person who happens to own a business (do you note the difference?). “Bookworm,” “smart girl,” “grammar nerd”–these descriptors define me. Not everyone will agree with or relate to my vision and beliefs. Some potential clients may even look elsewhere for the same services I offer because they don’t approach writing and content marketing as I do. But those who understand me “for me” will likely also get my business and the services I offer. And at the end of the day, aren’t the people who “get you” the ones you most want to work with?
Went notes that “entrepreneurship is the biggest personal development journey you’ll ever grow on.” How very true! Whether you’ve owned your business or worked in your current profession for a year or ten years, think about how you’ve changed over that time. Reflect on who you are (as a person) and consider how you can communicate your “youness” to others. Share your thoughts in the comments!
If you haven’t already, be sure to snatch up my new free guide How to Sell Your Brand in One Sentence (or Two). You’ll get even more insights into what matters most when describing your brand to others. 😉