**This post originally appeared in the September 2019 issue of the Little Leaf Newsletter.** Just because you step away from something doesn't mean your time spent doing that thing wasn't worthwhile; it simply means that you're ready to move on to something else.
When it's so easy to get caught up in the "shoulds" and "shouldn'ts" of content marketing, you can quickly find yourself jumping from one trend to the next with no clear reason. But when you make content marketing work for you, that's when you get the results you want.
The more that you know the inner workings of your story's plot and arc, the less likely you'll lose readers when your work is finally published.
Building a successful business is hard. What makes all the ups and downs during the first few years survivable is running your business with purpose, and the right purpose at that.
At some point, even the best writer is sure to receive the type of feedback that results in one of two responses: crying in despair or downright offense. Here, though, is how to accept such criticism with grace.
With academic writing, acknowledging and citing sources are common practices. With content marketing, giving credit where credit is due is just as necessary.
One of the key benefits of working from home is being able to make your work schedule fit your life. As I've learned, though, a workday does need some structure in order to be productive.
The more you understand the emotional connection behind why your customers buy, the more you'll be able to market to them with purpose.